Tell us your way of defining KPIs

2 years ago
Marketing

As KPIs help evaluate performances, it would be best to mention how in the previous job you had successfully made decisions for business growth after exhaustive research/analysis. With this answer, your prospective employer will know how good you are at building an effective strategy.

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Susmita Sah
Susmita Sah
Jan 16, 2022
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2. Discuss the factors that affect pricing.

3. Discuss the limitations of product life cycle.

4. Explain the characteristics of good marketing research.

5. Explain the reasons for product failure.

6. Highlight the between concept testing and market testing.

7. Discuss the meaning of Marketing Information System (MIS).

8. How is understanding of Product Life Cycle (PLC) useful to a marketer?

9. Explain the significance of pricing strategy.

10. Explain the meaning and stages of product life cycle.

11. Explain the meaning of differentiated pricing. What are its types?

12. What are the advantages of studying consumer behaviour?

13. Explain the effect of pricing policy on marketing mix.

14. Discuss the significance of pricing.

15. Discuss the methods used for brand testing.

16. Discuss the concept of market positioning.

17. Explain the meaning and process of market targeting.

18. Explain the uses of marketing research.

19. Explain the basis for segmenting organizational markets.

20. What is market Segmentation? Explain its benefits.

21. Explain the concept of mass marketing.

22. Differentiate between sales promotion and advertising.

23. Define E-Tailers. What are the advantages and disadvantages of E-Tailing?

24. What is social marketing? What are the types and characteristics of social marketing?

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26. Explain the meaning of green marketing.

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28. What are the advantages of E-Commerce?

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37. What is short term marketing planning? What are the objectives and steps involved in short term marketing planning?

38. What do you mean by long term marketing planning? State its essential characteristics and process.

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40. Write short notes on ‘hierarchy’ of marketing plans.

41. What are Chain Stores?

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43. What are the advantages and disadvantages of chain store system?

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46. What are the types corporate retailing?

47. What are the disadvantages of consumer cooperatives?

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49. What is Customer Relationship Management (CRM)?

50. What are the features of CRM?

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53. What is the importance of relationship marketing?

54. What is relationship marketing?

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56. What are the limitations of marketing research?

57. How are products classified?

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78. What are the factors affecting selection of advertising agency?

79. Discuss the relation between sales and public relations.

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85. Discuss the relation between sales and R&D.

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88. Discuss the relation between sales and service?

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96. What are the features of market concentration?

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98. What are the types of pricing models?

99. What are the levels of products?

100. Give an example of product positioning strategy?

101. What is product value equation?

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104. What is the relationship between price and market?

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106. What is the meaning of “Price”?

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108. How internet is magnifying branding strategy?

109. What is marketing communication?

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112. What are the objectives of advertising?

113. What are the demerits of sales promotion?

114. What are the characteristics of sellers or marketer?

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119. What is the importance of pricing?

120. Define Market.

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123. What are the goals or objectives of marketing?

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139. Tell me something about you that is not mentioned on your resume.

140. What are your salary expectations?

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145. What type of management style do you prefer?

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