What are the objectives of promotion?
3 years ago
Marketing
objectives of promotion:-
- To inform the customer about the nature and type of the product; its benefits; its price; features and availability.
- To persuade the consumer to buy the product by encouraging switching of brand; changing perception; attitude and brief about product.
- To remind the consumer about their need and availability of the product to satisfy their need.
- To counter competition through better product, better availability and multiple uses of the product and differentiating it from competitor.
- To build favourable image about the organization through better quality; technology and better service.
Susmita Sah
Jan 17, 2022